Lara Weiss has over 20 years of experience within the hotel industry both as a Revenue Management Director and a Director of Sales. Working in prestigious properties like The Biltmore Los Angeles, Raffles L'Ermitage Beverly Hills and Treasure Island Las Vegas, Lara has experience with both Independent and big brand hotel groups. She has held positions on property ranging from Front Office Manager, Revenue Manager, Director of Sales and Global Director of Sales.
Lara now specializes in Consortia and Travel Agent strategies, Consortia and GDS marketing and maximizing Online Travel Agent (OTA) tools, Working primarily with Independent and Boutique properties and groups.
As the industry continues to streamline the business managed and booked by both corporate and leisure travel agents, Lara is continually expanding her knowledge and maintains a broad understanding of online distribution and a detailed perspective on how to best present your hotel in the GDS and online booking tools.
Areas of expertise include:
Strategic Sales Planning – specifically GDS Marketing and Travel Agent outreach,
Room Revenue Management and Rate Strategy and Corporate Travel Sales