Teresa Holden has 25+ years of experience as a sales and marketing executive in the hospitality industry in urban and resort hotels. Her past experience with brands includes Ritz-Carlton Hotels, Wyndham Hotels & Resorts, W Hotels & Resorts and St. Regis Hotels. She also has extensive experience with independent hotels and resorts and has worked with Hotel Bel-Air,(an iconic 5 Star Hotel in Beverly Hills), Sea Island Resorts, (a 5 Star Resort off the Coast of Georgia on Sea Island),
Kona Village Resort (a destination resort on The Big Island of Hawaii), Ojai Valley Inn & Spa (4 Star Resort known for golf and spa) and Viceroy Hotels (a popular lifestyle brand with boutique hotels).
She has directed teams on an individual and regional level developing the marketing direction and the implementation of sales strategies designed to meet and exceed market share. With an emphasis on measurable results, she has outlined deployment and goals, account management protocols and effective communication of results.
Teresa has cultivated the necessary skills to quickly assess sales and marketing activities and develop targeted and measurable strategies that will increase revenues. Her experience includes creating strategic marketing partnerships, writing and implementing measurable sales and marketing plans, and developing and executing electronic marketing initiatives designed to enhance revenue performance. In addition, she has extensive experience in selecting and overseeing teams for social media and public relations. She works with the following as guidelines:
- Set goals and measure as many activities as possible in sales and marketing
- Set a high degree of accountability with the team
- Complete activities on time and with budget
- Be creative and leverage technology
- Invite ideas from other co-workers and look at other industries for best practices